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@berserk

17 Hours ago

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@berserk

17 Hours ago

Aenean vulputate eleifend tellus. Aenean leo ligula, porttitor eu, consequat vitae, eleifend ac, enim. Aliquam lorem ante, dapibus in, viverra

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@berserk

17 Hours ago

Aenean vulputate eleifend tellus. Aenean leo ligula, porttitor eu, consequat vitae, eleifend ac, enim. Aliquam lorem ante, dapibus in, viverra

01 Simple Top

  • Diamond
  • Delicious
  • G & G
Make business with us & become beautiful

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim.

Aliquam lorem ante, dapibus in, viverra quis, feugiat a, tellus. Phasellus viverra nulla ut metus varius laoreet. Quisque rutrum. Aenean imperdiet. Etiam ultricies nisi vel augue. Curabitur ullamcorper ultricies nisi. Nam eget dui. Etiam rhoncus. Maecenas tempus, tellus eget condimentum rhoncus, sem quam semper libero, sit amet adipiscing sem neque sed ipsum. Nam quam nunc, blandit vel, luctus pulvinar, hendrerit id, lorem.

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Extensive

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Tons Color Schemes, HTML5 Video

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim.

Aliquam lorem ante, dapibus in, viverra quis, feugiat a, tellus. Phasellus viverra nulla ut metus varius laoreet. Quisque rutrum. Aenean imperdiet. Etiam ultricies nisi vel augue. Curabitur ullamcorper ultricies nisi. Nam eget dui. Etiam rhoncus. Maecenas tempus, tellus eget condimentum rhoncus, sem quam semper libero, sit amet adipiscing sem neque sed ipsum. Nam quam nunc, blandit vel, luctus pulvinar, hendrerit id, lorem.

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01

Endless

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Smartly Coded & Maintained

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim.

Aliquam lorem ante, dapibus in, viverra quis, feugiat a, tellus. Phasellus viverra nulla ut metus varius laoreet. Quisque rutrum. Aenean imperdiet. Etiam ultricies nisi vel augue. Curabitur ullamcorper ultricies nisi. Nam eget dui. Etiam rhoncus. Maecenas tempus, tellus eget condimentum rhoncus, sem quam semper libero, sit amet adipiscing sem neque sed ipsum. Nam quam nunc, blandit vel, luctus pulvinar, hendrerit id, lorem.

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Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor nean massa. Cum sociis natoque penatibus et magnis dis parturient mnsectetes.

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Read MoreClick MeRead More Asset 2

01 Simple Bottom

  • Diamond
  • Delicious
  • G & G
Make business with us & become beautiful

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim.

Aliquam lorem ante, dapibus in, viverra quis, feugiat a, tellus. Phasellus viverra nulla ut metus varius laoreet. Quisque rutrum. Aenean imperdiet. Etiam ultricies nisi vel augue. Curabitur ullamcorper ultricies nisi. Nam eget dui. Etiam rhoncus. Maecenas tempus, tellus eget condimentum rhoncus, sem quam semper libero, sit amet adipiscing sem neque sed ipsum. Nam quam nunc, blandit vel, luctus pulvinar, hendrerit id, lorem.

CFA Heading

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor nean massa. Cum sociis natoque penatibus et magnis dis parturient mnsectetes.

alt

Extensive

Aenean vulputate eleifend tellus. Aenean leo ligula, porttitor consequat

read moreClick Meread more
Tons Color Schemes, HTML5 Video

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim.

Aliquam lorem ante, dapibus in, viverra quis, feugiat a, tellus. Phasellus viverra nulla ut metus varius laoreet. Quisque rutrum. Aenean imperdiet. Etiam ultricies nisi vel augue. Curabitur ullamcorper ultricies nisi. Nam eget dui. Etiam rhoncus. Maecenas tempus, tellus eget condimentum rhoncus, sem quam semper libero, sit amet adipiscing sem neque sed ipsum. Nam quam nunc, blandit vel, luctus pulvinar, hendrerit id, lorem.

CFA Heading

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor nean massa. Cum sociis natoque penatibus et magnis dis parturient mnsectetes.

alt

01

Endless

Aenean vulputate eleifend tellus. Aenean leo ligula, porttitor consequat

read moreClick Meread more
Smartly Coded & Maintained

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim.

Aliquam lorem ante, dapibus in, viverra quis, feugiat a, tellus. Phasellus viverra nulla ut metus varius laoreet. Quisque rutrum. Aenean imperdiet. Etiam ultricies nisi vel augue. Curabitur ullamcorper ultricies nisi. Nam eget dui. Etiam rhoncus. Maecenas tempus, tellus eget condimentum rhoncus, sem quam semper libero, sit amet adipiscing sem neque sed ipsum. Nam quam nunc, blandit vel, luctus pulvinar, hendrerit id, lorem.

CFA Heading

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor nean massa. Cum sociis natoque penatibus et magnis dis parturient mnsectetes.

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Maintained

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Read MoreClick MeRead More Asset 2

02 Side Left

  • Diamond
  • Delicious
  • G & G

Engaging, purposeful

& Creative

Jeff Bezos started Amazon 23 years ago as an online bookstore. Today it has grown into the largest internet retailer in the world; it’s home to an Oscar- and Emmy-winning production studio; its subscription service.

Aliquam lorem ante, dapibus in, viverra quis, feugiat a, tellus. Phasellus viverra nulla ut metus varius laoreet. Quisque rutrum. Aenean imperdiet. Etiam ultricies nisi vel augue. Curabitur ullamcorper ultricies nisi. Nam eget dui. Etiam rhoncus. Maecenas tempus, tellus eget condimentum rhoncus, sem quam semper libero, sit amet.

alt
HOT!

CALL FOR ACTION BLOCK HEADING TITLE GOES HERE

As Bobby Flay Cooks Up an IPO,

Can He Still Remain the Hands-On Guy?

It’s 1 pm on a Thursday, and Bobby Flay is sitting in his favorite spot to conduct daily business: the corner banquette in the front window at Gato, the Lower Manhattan outpost of his fine-dining empire. He is dressed casually in a dark-blue henley and jeans, wrapping up a call as his team gets situated around him for the first agenda item of the day: testing 10 new cocktails.

Marlene is the new bar manager, and this is her first time pitching the boss her own concoctions. She’s a bit nervous, but she’s done her homework. And Flay is impressed, on the whole, with her creations. But he zeroes in on one drink in particular. “You know what the surprising flavor in here is,” he tells her with genuine admiration, “and not everyone’s going to pick up on this -- it’s the pink peppercorn.” But after a further moment’s reflection, the garnish in Marlene’s drink gives him pause.

After 30-plus years running a kitchen, opening dozens of successful upscale and fast-casual restaurants employing, at present, more than 1,000 people and managing a widening universe of side projects, TV shows and product lines, the 52-year-old Flay is cocksure and precise in his knowledge of what will and will not go over with the customer, and he shares that knowledge freely with his staffers.

alt

How Glossier Hacked Social Media

to Build A Cult-Like Following

On a Thursday afternoon in late spring, 32-year-old Glossier founder and CEO Emily Weiss rides the elevator to the penthouse level of her company's downtown Manhattan headquarters. She's a thoroughly millennial girlboss in jeans, sneakers and a royal blue sweatshirt with weiss embroidered in small white script. Her hair is pulled back in a ponytail, and for the founder of a beauty products company, she wears notably little makeup - just some mascara and possibly a swipe of Glossier Lip Gloss, a recent product release touted online as having a "fuzzy doe-foot applicator."

A former teen model, Weiss is beautiful but not intimidating, either by nature or by design (probably a little of both). After all, her company’s popularity is directly related to her ability to cultivate a feeling of friendship with and among her customers. Just enough relatability is key.

CFA Heading

Call for action Block heading title goes

alt

02 Side Right

  • Diamond
  • Delicious
  • G & G

Engaging, purposeful

& Creative

Jeff Bezos started Amazon 23 years ago as an online bookstore. Today it has grown into the largest internet retailer in the world; it’s home to an Oscar- and Emmy-winning production studio; its subscription service.

Aliquam lorem ante, dapibus in, viverra quis, feugiat a, tellus. Phasellus viverra nulla ut metus varius laoreet. Quisque rutrum. Aenean imperdiet. Etiam ultricies nisi vel augue. Curabitur ullamcorper ultricies nisi. Nam eget dui. Etiam rhoncus. Maecenas tempus, tellus eget condimentum rhoncus, sem quam semper libero, sit amet.

alt
HOT!

CALL FOR ACTION BLOCK HEADING TITLE GOES HERE

As Bobby Flay Cooks Up an IPO,

Can He Still Remain the Hands-On Guy?

It’s 1 pm on a Thursday, and Bobby Flay is sitting in his favorite spot to conduct daily business: the corner banquette in the front window at Gato, the Lower Manhattan outpost of his fine-dining empire. He is dressed casually in a dark-blue henley and jeans, wrapping up a call as his team gets situated around him for the first agenda item of the day: testing 10 new cocktails.

Marlene is the new bar manager, and this is her first time pitching the boss her own concoctions. She’s a bit nervous, but she’s done her homework. And Flay is impressed, on the whole, with her creations. But he zeroes in on one drink in particular. “You know what the surprising flavor in here is,” he tells her with genuine admiration, “and not everyone’s going to pick up on this -- it’s the pink peppercorn.” But after a further moment’s reflection, the garnish in Marlene’s drink gives him pause.

After 30-plus years running a kitchen, opening dozens of successful upscale and fast-casual restaurants employing, at present, more than 1,000 people and managing a widening universe of side projects, TV shows and product lines, the 52-year-old Flay is cocksure and precise in his knowledge of what will and will not go over with the customer, and he shares that knowledge freely with his staffers.

alt

How Glossier Hacked Social Media

to Build A Cult-Like Following

On a Thursday afternoon in late spring, 32-year-old Glossier founder and CEO Emily Weiss rides the elevator to the penthouse level of her company's downtown Manhattan headquarters. She's a thoroughly millennial girlboss in jeans, sneakers and a royal blue sweatshirt with weiss embroidered in small white script. Her hair is pulled back in a ponytail, and for the founder of a beauty products company, she wears notably little makeup - just some mascara and possibly a swipe of Glossier Lip Gloss, a recent product release touted online as having a "fuzzy doe-foot applicator."

A former teen model, Weiss is beautiful but not intimidating, either by nature or by design (probably a little of both). After all, her company’s popularity is directly related to her ability to cultivate a feeling of friendship with and among her customers. Just enough relatability is key.

CFA Heading

Call for action Block heading title goes

alt

03 Icon Left

  • Diamond
  • Delicious
  • G & G

Some title goes here

alt

Aenean vulputate eleifend tellus. Aenean leo ula, porttitor eu, consequat vitae, eleifend ac.

Be Awesome & Be creative!

Aenean vulputate eleifend tellus. Aenean leo ligula, porttitor eu, consequat vitae, eleifend ac, enim. Aliquam lorem ante, dapibus in, viverra quis, feugiat a, tellus. Phasellus viverra nulla ut metus varius laoreet. Quisque rutrum. Aenean imperdiet. Etiam ultricies nisi vel augue. Curabitur ullamcorper ultricies nisi. Nam eget dui.

Etiam rhoncus. Maecenas tempus, tellus eget condimentum rhoncus, sem quam semper. Aenean vulputate eleifend tellus. Aenean leo ligula, porttitor eu, nsequat vitae, eleifend ac, enim. Aliquam lorem ante, dapibetate eleifend tellus Aenean vulputate eleifend tellus. Aenean leo ligula, porttitor eu, consequat vitae, eleifend ac, enim. Aliquam lorem ante, dapibus in, viverra quis, feugiat a, tellus. Phasellus viverra nulla ut metus varius laoreet. Quisque rutrum. Aenean imperdiet. Etiam ultricies nisi vel augue. Curabitur ullamcorper ultricies nisi. Nam eget dui. Etiam rhoncus. Maecenas tempus, tellus eget condimentum rhoncus, sem quam semper.

Aenean vulputate eleifend tellus. Aenean leo ligula, porttitor eu, consequat vitae, eleifend ac, enim. Aliquam lorem ante, dapibus in. Aenean vulputate eleifend tellus. Aenean leo ligula, porttitor eu, consequat vitae, eleifend ac, enim. Aliquam lorem ante, dapibus in, viverra quis, feugiat a, tellus.

As Bobby Flay Cooks Up an IPO, Can He Still Remain the Hands-On Guy?

It’s 1 pm on a Thursday, and Bobby Flay is sitting in his favorite spot to conduct daily business: the corner banquette in the front window at Gato, the Lower Manhattan outpost of his fine-dining empire. He is dressed casually in a dark-blue henley and jeans, wrapping up a call as his team gets situated around him for the first agenda item of the day: testing 10 new cocktails.

Marlene is the new bar manager, and this is her first time pitching the boss her own concoctions. She’s a bit nervous, but she’s done her homework. And Flay is impressed, on the whole, with her creations. But he zeroes in on one drink in particular. “You know what the surprising flavor in here is,” he tells her with genuine admiration, “and not everyone’s going to pick up on this -- it’s the pink peppercorn.” But after a further moment’s reflection, the garnish in Marlene’s drink gives him pause.

After 30-plus years running a kitchen, opening dozens of successful upscale and fast-casual restaurants employing, at present, more than 1,000 people and managing a widening universe of side projects, TV shows and product lines, the 52-year-old Flay is cocksure and precise in his knowledge of what will and will not go over with the customer, and he shares that knowledge freely with his staffers.

How Glossier Hacked Social Media to Build A Cult-Like Following

On a Thursday afternoon in late spring, 32-year-old Glossier founder and CEO Emily Weiss rides the elevator to the penthouse level of her company's downtown Manhattan headquarters. She's a thoroughly millennial girlboss in jeans, sneakers and a royal blue sweatshirt with weiss embroidered in small white script. Her hair is pulled back in a ponytail, and for the founder of a beauty products company, she wears notably little makeup - just some mascara and possibly a swipe of Glossier Lip Gloss, a recent product release touted online as having a "fuzzy doe-foot applicator."

A former teen model, Weiss is beautiful but not intimidating, either by nature or by design (probably a little of both). After all, her company’s popularity is directly related to her ability to cultivate a feeling of friendship with and among her customers. Just enough relatability is key.

CFA Heading

Call for action Block heading title goes

03 Icon Right

  • Diamond
  • Delicious
  • G & G

Some title goes here

alt

Aenean vulputate eleifend tellus. Aenean leo ula, porttitor eu, consequat vitae, eleifend ac.

Be Awesome & Be creative!

Aenean vulputate eleifend tellus. Aenean leo ligula, porttitor eu, consequat vitae, eleifend ac, enim. Aliquam lorem ante, dapibus in, viverra quis, feugiat a, tellus. Phasellus viverra nulla ut metus varius laoreet. Quisque rutrum. Aenean imperdiet. Etiam ultricies nisi vel augue. Curabitur ullamcorper ultricies nisi. Nam eget dui.

Etiam rhoncus. Maecenas tempus, tellus eget condimentum rhoncus, sem quam semper. Aenean vulputate eleifend tellus. Aenean leo ligula, porttitor eu, nsequat vitae, eleifend ac, enim. Aliquam lorem ante, dapibetate eleifend tellus Aenean vulputate eleifend tellus. Aenean leo ligula, porttitor eu, consequat vitae, eleifend ac, enim. Aliquam lorem ante, dapibus in, viverra quis, feugiat a, tellus. Phasellus viverra nulla ut metus varius laoreet. Quisque rutrum. Aenean imperdiet. Etiam ultricies nisi vel augue. Curabitur ullamcorper ultricies nisi. Nam eget dui. Etiam rhoncus. Maecenas tempus, tellus eget condimentum rhoncus, sem quam semper.

Aenean vulputate eleifend tellus. Aenean leo ligula, porttitor eu, consequat vitae, eleifend ac, enim. Aliquam lorem ante, dapibus in. Aenean vulputate eleifend tellus. Aenean leo ligula, porttitor eu, consequat vitae, eleifend ac, enim. Aliquam lorem ante, dapibus in, viverra quis, feugiat a, tellus.

As Bobby Flay Cooks Up an IPO, Can He Still Remain the Hands-On Guy?

It’s 1 pm on a Thursday, and Bobby Flay is sitting in his favorite spot to conduct daily business: the corner banquette in the front window at Gato, the Lower Manhattan outpost of his fine-dining empire. He is dressed casually in a dark-blue henley and jeans, wrapping up a call as his team gets situated around him for the first agenda item of the day: testing 10 new cocktails.

Marlene is the new bar manager, and this is her first time pitching the boss her own concoctions. She’s a bit nervous, but she’s done her homework. And Flay is impressed, on the whole, with her creations. But he zeroes in on one drink in particular. “You know what the surprising flavor in here is,” he tells her with genuine admiration, “and not everyone’s going to pick up on this -- it’s the pink peppercorn.” But after a further moment’s reflection, the garnish in Marlene’s drink gives him pause.

After 30-plus years running a kitchen, opening dozens of successful upscale and fast-casual restaurants employing, at present, more than 1,000 people and managing a widening universe of side projects, TV shows and product lines, the 52-year-old Flay is cocksure and precise in his knowledge of what will and will not go over with the customer, and he shares that knowledge freely with his staffers.

How Glossier Hacked Social Media to Build A Cult-Like Following

On a Thursday afternoon in late spring, 32-year-old Glossier founder and CEO Emily Weiss rides the elevator to the penthouse level of her company's downtown Manhattan headquarters. She's a thoroughly millennial girlboss in jeans, sneakers and a royal blue sweatshirt with weiss embroidered in small white script. Her hair is pulled back in a ponytail, and for the founder of a beauty products company, she wears notably little makeup - just some mascara and possibly a swipe of Glossier Lip Gloss, a recent product release touted online as having a "fuzzy doe-foot applicator."

A former teen model, Weiss is beautiful but not intimidating, either by nature or by design (probably a little of both). After all, her company’s popularity is directly related to her ability to cultivate a feeling of friendship with and among her customers. Just enough relatability is key.

CFA Heading

Call for action Block heading title goes

04 Bottom Top

  • Diamond
  • Delicious
  • G & G
  • Codepen
  • Cube

Engaging, purposeful
& Creative

Jeff Bezos started Amazon 23 years ago as an online bookstore. Today it has grown into the largest internet retailer in the world; it’s home to an Oscar- and Emmy-winning production studio; its subscription service, Amazon Prime, reached 80 million members this year (up from 58 million in 2016); and it’s made Bezos one of the richest men on the planet.

100
Hard Work
80
Projects Delivery
alt
alt
alt

As Bobby Flay Cooks Up an IPO

It’s 1 pm on a Thursday, and Bobby Flay is sitting in his favorite spot to conduct daily business: the corner banquette in the front window at Gato, the Lower Manhattan outpost of his fine-dining empire. He is dressed casually in a dark-blue henley and jeans, wrapping up a call as his team gets situated around him for the first agenda item of the day: testing 10 new cocktails.

Hard Work
60
Projects Delivery
80
alt

Design

Aenean vulputate eleifend tellus. Aenean leo ligula, porttitor consequat

read moreClick Meread more

How Glossier Hacked Social Media

On a Thursday afternoon in late spring, 32-year-old Glossier founder and CEO Emily Weiss rides the elevator to the penthouse level of her company's downtown Manhattan headquarters. She's a thoroughly millennial girlboss in jeans, sneakers and a royal blue sweatshirt with weiss embroidered in small white script. Her hair is pulled back in a ponytail, and for the founder of a beauty products company, she wears notably little makeup - just some mascara and possibly a swipe of Glossier Lip Gloss, a recent product release touted online as having a "fuzzy doe-foot applicator."

100
Hard Work
80
Projects Delivery
alt

Design

Aenean vulputate eleifend tellus. Aenean leo ligula, porttitor consequat

read moreClick Meread more

Pitching Your Business to a Journalist? Here's What Works.

Entrepreneurs often ask me if publicists’ pitches really lead to stories. Journalists don’t like answering that. When we bite on a publicist’s suggestion, we feel like we aren’t doing our jobs -- that rather than hunting down a great yarn, we just ran with what fell in our laps. But the honest answer is: Yes, sometimes a pitch works. And I’ll tell you the background from one such story in this issue, so you can see how it happens.

100
Hard Work
80
Projects Delivery
alt

Promotion

Aenean vulputate eleifend tellus. Aenean leo ligula, porttitor consequat

read moreClick Meread more

How to Master the Interview

You might think you’ve got an intuitive knack for interviewing prospective talent, but a whole body of research begs to differ. As it turns out, our brains are often swayed by the least meaningful moments of the interview process. Recognizing those quirks before you start out can make you a more effective interviewer -- just as strategically (some might say, cynically) deploying them could make you a more attractive candidate.

100
Hard Work
80
Projects Delivery
alt

Research

Aenean vulputate eleifend tellus. Aenean leo ligula, porttitor consequat

read moreClick Meread more

04 Bottom Bottom

  • Diamond
  • Delicious
  • G & G
  • Codepen
  • Cube

Engaging, purposeful
& Creative

Jeff Bezos started Amazon 23 years ago as an online bookstore. Today it has grown into the largest internet retailer in the world; it’s home to an Oscar- and Emmy-winning production studio; its subscription service, Amazon Prime, reached 80 million members this year (up from 58 million in 2016); and it’s made Bezos one of the richest men on the planet.

100
Hard Work
80
Projects Delivery
alt
alt
alt

As Bobby Flay Cooks Up an IPO

It’s 1 pm on a Thursday, and Bobby Flay is sitting in his favorite spot to conduct daily business: the corner banquette in the front window at Gato, the Lower Manhattan outpost of his fine-dining empire. He is dressed casually in a dark-blue henley and jeans, wrapping up a call as his team gets situated around him for the first agenda item of the day: testing 10 new cocktails.

Hard Work
60
Projects Delivery
80
alt

Design

Aenean vulputate eleifend tellus. Aenean leo ligula, porttitor consequat

read moreClick Meread more

How Glossier Hacked Social Media

On a Thursday afternoon in late spring, 32-year-old Glossier founder and CEO Emily Weiss rides the elevator to the penthouse level of her company's downtown Manhattan headquarters. She's a thoroughly millennial girlboss in jeans, sneakers and a royal blue sweatshirt with weiss embroidered in small white script. Her hair is pulled back in a ponytail, and for the founder of a beauty products company, she wears notably little makeup - just some mascara and possibly a swipe of Glossier Lip Gloss, a recent product release touted online as having a "fuzzy doe-foot applicator."

100
Hard Work
80
Projects Delivery
alt

Design

Aenean vulputate eleifend tellus. Aenean leo ligula, porttitor consequat

read moreClick Meread more

Pitching Your Business to a Journalist? Here's What Works.

Entrepreneurs often ask me if publicists’ pitches really lead to stories. Journalists don’t like answering that. When we bite on a publicist’s suggestion, we feel like we aren’t doing our jobs -- that rather than hunting down a great yarn, we just ran with what fell in our laps. But the honest answer is: Yes, sometimes a pitch works. And I’ll tell you the background from one such story in this issue, so you can see how it happens.

100
Hard Work
80
Projects Delivery
alt

Promotion

Aenean vulputate eleifend tellus. Aenean leo ligula, porttitor consequat

read moreClick Meread more

How to Master the Interview

You might think you’ve got an intuitive knack for interviewing prospective talent, but a whole body of research begs to differ. As it turns out, our brains are often swayed by the least meaningful moments of the interview process. Recognizing those quirks before you start out can make you a more effective interviewer -- just as strategically (some might say, cynically) deploying them could make you a more attractive candidate.

100
Hard Work
80
Projects Delivery
alt

Research

Aenean vulputate eleifend tellus. Aenean leo ligula, porttitor consequat

read moreClick Meread more

05 Parallax

  • Diamond
  • Delicious
  • G & G
  • Codepen
  • Cube

Engaging, purposeful, and creative

On a Thursday afternoon in late spring, 32-year-old Glossier founder and CEO Emily Weiss rides the elevator to the penthouse level of her company's downtown Manhattan headquarters. She's a thoroughly millennial girlboss in jeans, sneakers and a royal blue sweatshirt with weiss embroidered in small white script.

read moreClick Meread more
alt

How Glossier Hacked Social Media

to Build A Cult-Like Following

On a Thursday afternoon in late spring, 32-year-old Glossier founder and CEO Emily Weiss rides the elevator to the penthouse level of her company's downtown Manhattan headquarters. She's a thoroughly millennial girlboss in jeans, sneakers and a royal blue sweatshirt with weiss embroidered in small white script. Her hair is pulled back in a ponytail, and for the founder of a beauty products company, she wears notably little makeup - just some mascara and possibly a swipe of Glossier Lip Gloss, a recent product release touted online as having a "fuzzy doe-foot applicator."

A former teen model, Weiss is beautiful but not intimidating, either by nature or by design (probably a little of both). After all, her company’s popularity is directly related to her ability to cultivate a feeling of friendship with and among her customers. Just enough relatability is key.

CFA Heading

Call for action Block heading title goes

alt

As Bobby Flay Cooks Up an IPO,

Can He Still Remain the Hands-On Guy?

It’s 1 pm on a Thursday, and Bobby Flay is sitting in his favorite spot to conduct daily business: the corner banquette in the front window at Gato, the Lower Manhattan outpost of his fine-dining empire. He is dressed casually in a dark-blue henley and jeans, wrapping up a call as his team gets situated around him for the first agenda item of the day: testing 10 new cocktails.

Marlene is the new bar manager, and this is her first time pitching the boss her own concoctions. She’s a bit nervous, but she’s done her homework. And Flay is impressed, on the whole, with her creations. But he zeroes in on one drink in particular. “You know what the surprising flavor in here is,” he tells her with genuine admiration, “and not everyone’s going to pick up on this -- it’s the pink peppercorn.” But after a further moment’s reflection, the garnish in Marlene’s drink gives him pause.

After 30-plus years running a kitchen, opening dozens of successful upscale and fast-casual restaurants employing, at present, more than 1,000 people and managing a widening universe of side projects, TV shows and product lines, the 52-year-old Flay is cocksure and precise in his knowledge of what will and will not go over with the customer, and he shares that knowledge freely with his staffers.

alt

How the Daring Jeff Bezos,

Helped 4 Entrepreneurs Find Success

Jeff Bezos started Amazon 23 years ago as an online bookstore. Today it has grown into the largest internet retailer in the world; it’s home to an Oscar- and Emmy-winning production studio; its subscription service, Amazon Prime, reached 80 million members this year (up from 58 million in 2016); and it’s made Bezos one of the richest men on the planet.

This success alone -- to see opportunities where others haven’t, and move into them faster than others can -- would make him a daring entrepreneur. But alongside that, Bezos has proven himself adept at taking on totally unexpected challenges.

CFA Heading

Call for action Block heading title goes

alt

How the Daring Jeff Bezos,

Helped 4 Entrepreneurs Find Success

Jeff Bezos started Amazon 23 years ago as an online bookstore. Today it has grown into the largest internet retailer in the world; it’s home to an Oscar- and Emmy-winning production studio; its subscription service, Amazon Prime, reached 80 million members this year (up from 58 million in 2016); and it’s made Bezos one of the richest men on the planet.

This success alone -- to see opportunities where others haven’t, and move into them faster than others can -- would make him a daring entrepreneur. But alongside that, Bezos has proven himself adept at taking on totally unexpected challenges.

CFA Heading

Call for action Block heading title goes

alt

06 Smooth

  • First tab
  • Second tab
  • Third tab
  • Fourth tab
alt

How Glossier Hacked Social Media

On a Thursday afternoon in late spring, 32-year-old Glossier founder and CEO Emily Weiss rides the elevator to the penthouse level of her company's downtown Manhattan headquarters. She's a thoroughly millennial girlboss in jeans, sneakers and a royal blue sweatshirt with weiss embroidered in small white script. Her hair is pulled back in a ponytail, and for the founder of a beauty products company, she wears notably little makeup - just some mascara and possibly a swipe of Glossier Lip Gloss, a recent product release touted online as having a "fuzzy doe-foot applicator."

read moreClick Meread more
alt

As Bobby Flay Cooks Up an IPO

It’s 1 pm on a Thursday, and Bobby Flay is sitting in his favorite spot to conduct daily business: the corner banquette in the front window at Gato, the Lower Manhattan outpost of his fine-dining empire. He is dressed casually in a dark-blue henley and jeans, wrapping up a call as his team gets situated around him for the first agenda.

Marlene is the new bar manager, and this is her first time pitching the boss her own concoctions. She’s a bit nervous, but she’s done her homework. And Flay is impressed, on the whole, with her creations.

read moreClick Meread more
alt

How Glossier Hacked Social Media

On a Thursday afternoon in late spring, 32-year-old Glossier founder and CEO Emily Weiss rides the elevator to the penthouse level of her company's downtown Manhattan headquarters. She's a thoroughly millennial girlboss in jeans, sneakers and a royal blue sweatshirt with weiss embroidered in small white script. Her hair is pulled back in a ponytail, and for the founder of a beauty products company, she wears notably little makeup - just some mascara and possibly a swipe of Glossier Lip Gloss, a recent product release touted online as having a "fuzzy doe-foot applicator."

A former teen model, Weiss is beautiful but not intimidating, either by nature or by design (probably a little of both). After all, her company’s popularity is directly related to her ability to cultivate a feeling of friendship with and among her customers. Just enough relatability is key.

read moreClick Meread more
alt

As Bobby Flay Cooks Up an IPO, Can He Still Remain the Hands-On Guy?

It’s 1 pm on a Thursday, and Bobby Flay is sitting in his favorite spot to conduct daily business: the corner banquette in the front window at Gato, the Lower Manhattan outpost of his fine-dining empire. He is dressed casually in a dark-blue henley and jeans, wrapping up a call as his team gets situated around him for the first agenda item of the day: testing 10 new cocktails.

Marlene is the new bar manager, and this is her first time pitching the boss her own concoctions. She’s a bit nervous, but she’s done her homework. And Flay is impressed, on the whole, with her creations. But he zeroes in on one drink in particular. “You know what the surprising flavor in here is,”.

read moreClick Meread more

07 Simple

  • Diamond
  • Delicious
  • G & G

How Glossier Hacked Social Media

On a Thursday afternoon in late spring, 32-year-old Glossier founder and CEO Emily Weiss rides the elevator to the penthouse level of her company's downtown Manhattan headquarters. She's a thoroughly millennial girlboss in jeans, sneakers and a royal blue sweatshirt with weiss embroidered in small white script. Her hair is pulled back in a ponytail, and for the founder of a beauty products company, she wears notably little makeup - just some mascara and possibly a swipe of Glossier Lip Gloss, a recent product release touted online as having a "fuzzy doe-foot applicator."

read moreClick Meread more
alt

As Bobby Flay Cooks Up an IPO, Can He Still Remain the Hands-On Guy?

It’s 1 pm on a Thursday, and Bobby Flay is sitting in his favorite spot to conduct daily business: the corner banquette in the front window at Gato, the Lower Manhattan outpost of his fine-dining empire. He is dressed casually in a dark-blue henley and jeans, wrapping up a call as his team gets situated around him for the first agenda item of the day: testing 10 new cocktails.

Marlene is the new bar manager, and this is her first time pitching the boss her own concoctions. She’s a bit nervous, but she’s done her homework. And Flay is impressed, on the whole, with her creations. But he zeroes in on one drink in particular. “You know what the surprising flavor in here is,” he tells her with genuine admiration, “and not everyone’s going to pick up on this -- it’s the pink peppercorn.” But after a further moment’s reflection, the garnish in Marlene’s drink gives him pause.

read moreClick Meread more
alt

How Glossier Hacked Social Media

On a Thursday afternoon in late spring, 32-year-old Glossier founder and CEO Emily Weiss rides the elevator to the penthouse level of her company's downtown Manhattan headquarters. She's a thoroughly millennial girlboss in jeans, sneakers and a royal blue sweatshirt with weiss embroidered in small white script. Her hair is pulled back in a ponytail, and for the founder of a beauty products company, she wears notably little makeup - just some mascara and possibly a swipe of Glossier Lip Gloss, a recent product release touted online as having a "fuzzy doe-foot applicator."

A former teen model, Weiss is beautiful but not intimidating, either by nature or by design (probably a little of both). After all, her company’s popularity is directly related to her ability to cultivate a feeling of friendship with and among her customers. Just enough relatability is key.

read moreClick Meread more
alt

08 Hover

  • Main Features
  • Specifications
  • Support & Info
alt

How Glossier Hacked Social Media

On a Thursday afternoon in late spring, 32-year-old Glossier founder and CEO Emily Weiss rides the elevator to the penthouse level of her company's downtown Manhattan headquarters. She's a thoroughly millennial girlboss in jeans, sneakers and a royal blue sweatshirt with weiss embroidered in small white script. Her hair is pulled back in a ponytail, and for the founder of a beauty products company, she wears notably little makeup - just some mascara and possibly a swipe of Glossier Lip Gloss, a recent product release touted online as having a "fuzzy doe-foot applicator."

read moreClick Meread more
alt

As Bobby Flay Cooks Up an IPO

It’s 1 pm on a Thursday, and Bobby Flay is sitting in his favorite spot to conduct daily business: the corner banquette in the front window at Gato, the Lower Manhattan outpost of his fine-dining empire. He is dressed casually in a dark-blue henley and jeans, wrapping up a call as his team gets situated around him for the first agenda.

Marlene is the new bar manager, and this is her first time pitching the boss her own concoctions. She’s a bit nervous, but she’s done her homework. And Flay is impressed, on the whole, with her creations.

read moreClick Meread more
alt

How Glossier Hacked Social Media

On a Thursday afternoon in late spring, 32-year-old Glossier founder and CEO Emily Weiss rides the elevator to the penthouse level of her company's downtown Manhattan headquarters. She's a thoroughly millennial girlboss in jeans, sneakers and a royal blue sweatshirt with weiss embroidered in small white script. Her hair is pulled back in a ponytail, and for the founder of a beauty products company, she wears notably little makeup - just some mascara and possibly a swipe of Glossier Lip Gloss, a recent product release touted online as having a "fuzzy doe-foot applicator."

A former teen model, Weiss is beautiful but not intimidating, either by nature or by design (probably a little of both). After all, her company’s popularity is directly related to her ability to cultivate a feeling of friendship with and among her customers. Just enough relatability is key.

read moreClick Meread more

09 Simple Smooth

  • 01. Description
  • 02. Main goal
  • 03. Project process

Main Idea

alt

Maecenas nec odio et ante tincidunt tempus. Donecbero vitae sapien ut libero nenatis faucibus. Nullam quis ante. Etiam sit amet orci eget met orci eget eros faucibus tincidunt. Duis leo. Sed fringilla mauris sit amet nigna magna mi. Donec sodales sagittis mbibenagna. Sed consequat, leo eget bibendum sodales, augue velit cursus nunc, quis gravida magna mi a libero. Fusce vulputate. Quisque rutrum. Aenean imperdiet. Etiam ultricies nisi vel augue. condimentum rhoncus, sem quam semper libero, sit amet adipiscing sem neque sed ipsum. Nam quam nunc, blandit vel.

  • 01

    Maecenas nec odio et ante tincidunt tempus. Donecbero vitae sapien ut libero nenatis faucibus. Nullam quis ante. Etiam sit amet orci eget met orci eget eros

  • 02

    Maecenas nec odio et ante tincidunt tempus. Donecbero vitae sapien ut libero nenatis faucibus. Nullam quis ante. Etiam sit amet orci eget met orci eget eros

  • 03

    Maecenas nec odio et ante tincidunt tempus. Donecbero vitae sapien ut libero nenatis faucibus. Nullam quis ante. Etiam sit amet orci eget met orci eget eros

Main Goal

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Maecenas nec odio et ante tincidunt tempus. Donecbero vitae sapien ut libero nenatis faucibus. Nullam quis ante. Etiam sit amet orci eget met orci eget eros faucibus tincidunt. Duis leo. Sed fringilla mauris sit amet nigna magna mi. Donec sodales sagittis mbibenagna. Sed consequat, leo eget bibendum sodales, augue velit cursus nunc, quis gravida magna mi a libero. Fusce vulputate. Quisque rutrum. Aenean imperdiet. Etiam ultricies nisi vel augue. condimentum rhoncus, sem quam semper libero, sit amet adipiscing sem neque sed ipsum. Nam quam nunc, blandit vel.

  • 01

    Maecenas nec odio et ante tincidunt tempus. Donecbero vitae sapien ut libero nenatis faucibus. Nullam quis ante. Etiam sit amet orci eget met orci eget eros

  • 02

    Maecenas nec odio et ante tincidunt tempus. Donecbero vitae sapien ut libero nenatis faucibus. Nullam quis ante. Etiam sit amet orci eget met orci eget eros

  • 03

    Maecenas nec odio et ante tincidunt tempus. Donecbero vitae sapien ut libero nenatis faucibus. Nullam quis ante. Etiam sit amet orci eget met orci eget eros

Project process

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Maecenas nec odio et ante tincidunt tempus. Donecbero vitae sapien ut libero nenatis faucibus. Nullam quis ante. Etiam sit amet orci eget met orci eget eros faucibus tincidunt. Duis leo. Sed fringilla mauris sit amet nigna magna mi. Donec sodales sagittis mbibenagna. Sed consequat, leo eget bibendum sodales, augue velit cursus nunc, quis gravida magna mi a libero. Fusce vulputate. Quisque rutrum. Aenean imperdiet. Etiam ultricies nisi vel augue. condimentum rhoncus, sem quam semper libero, sit amet adipiscing sem neque sed ipsum. Nam quam nunc, blandit vel.

  • 01

    Maecenas nec odio et ante tincidunt tempus. Donecbero vitae sapien ut libero nenatis faucibus. Nullam quis ante. Etiam sit amet orci eget met orci eget eros

  • 02

    Maecenas nec odio et ante tincidunt tempus. Donecbero vitae sapien ut libero nenatis faucibus. Nullam quis ante. Etiam sit amet orci eget met orci eget eros

  • 03

    Maecenas nec odio et ante tincidunt tempus. Donecbero vitae sapien ut libero nenatis faucibus. Nullam quis ante. Etiam sit amet orci eget met orci eget eros

10 Canted

  • Description
  • Skills
  • Hiring history

Donec posuere vulputate arcu. Phasellus accumsan cursus velit. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Sed aliquam, nisi quis porttitor congue, elit erat euismod orci, ac placerat dolor lectus quis orci. Phasellus consectetuer vestibulum elit. Aenean tellus metus, bibendum sed, posuere ac, mattis non, nunc. Vestibulum fringilla pede sit amet augue. In turpis. Pellentesque posuere. Praesent turpis.

Aenean posuere, tortor sed cursus feugiat, nunc augue blandit nunc, eu sollicitudin urna dolor sagittis lacus. Donec elit libero, sodales nec, volutpat a, suscipit non, turpis. Nullam sagittis. Suspendisse pulvinar, augue ac venenatis condimentum, sem libero volutpat nibh, nec pellentesque velit pede qean ut eros uis nunc.

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Donec posuere vulputate arcu. Phasellus accumsan cursus velit. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Sed aliquam, nisi quis porttitor congue, elit erat euismod orci, ac placerat dolor lectus quis orci. Phasellus consectetuer vestibulum elit. Aenean tellus metus, bibendum sed, posuere ac, mattis non, nunc. Vestibulum fringilla pede sit amet augue. In turpis. Pellentesque posuere. Praesent turpis.

Aenean posuere, tortor sed cursus feugiat, nunc augue blandit nunc, eu sollicitudin urna dolor sagittis lacus. Donec elit libero, sodales nec, volutpat a, suscipit non, turpis. Nullam sagittis. Suspendisse pulvinar, augue ac venenatis condimentum, sem libero volutpat nibh, nec pellentesque velit pede qean ut eros uis nunc.

Donec posuere vulputate arcu. Phasellus accumsan cursus velit. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Sed aliquam, nisi quis porttitor congue, elit erat euismod orci, ac placerat dolor lectus quis orci. Phasellus consectetuer vestibulum elit. Aenean tellus metus, bibendum sed, posuere ac, mattis non, nunc. Vestibulum fringilla pede sit amet augue. In turpis. Pellentesque posuere. Praesent turpis.

Aenean posuere, tortor sed cursus feugiat, nunc augue blandit nunc, eu sollicitudin urna dolor sagittis lacus. Donec elit libero, sodales nec, volutpat a, suscipit non, turpis. Nullam sagittis. Suspendisse pulvinar, augue ac venenatis condimentum, sem libero volutpat nibh, nec pellentesque velit pede qean ut eros uis nunc.

11 Rounded

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Rebeca Oliva January 7, 2016 0 Reply

Nam eget dui. Etiam rhoncus. Maecenas tempus, tellus eget condimentum rhoncus, sem quam semper libero, sit amet adipiscing sem neque sed ipsum. Nam quam nunc, blandit vel, luctus pulvinar, hendrerit id, lorem. Maecenas nec odio et ante tincidunt tempus. Donec vitae sapien ut libero venenatis faucibus.

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Rebeca Oliva January 7, 2016 0 Reply

Nam eget dui. Etiam rhoncus. Maecenas tempus, tellus eget condimentum rhoncus, sem quam semper libero, sit amet adipiscing sem neque sed ipsum. Nam quam nunc, blandit vel, luctus pulvinar, hendrerit id, lorem. Maecenas nec odio et ante tincidunt tempus. Donec vitae sapien ut libero venenatis faucibus.

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Rebeca Oliva January 7, 2016 0 Reply

Nam eget dui. Etiam rhoncus. Maecenas tempus, tellus eget condimentum rhoncus, sem quam semper libero, sit amet adipiscing sem neque sed ipsum. Nam quam nunc, blandit vel, luctus pulvinar, hendrerit id, lorem. Maecenas nec odio et ante tincidunt tempus. Donec vitae sapien ut libero venenatis faucibus.

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Rebeca Oliva January 7, 2016 0 Reply

Nam eget dui. Etiam rhoncus. Maecenas tempus, tellus eget condimentum rhoncus, sem quam semper libero, sit amet adipiscing sem neque sed ipsum. Nam quam nunc, blandit vel, luctus pulvinar, hendrerit id, lorem. Maecenas nec odio et ante tincidunt tempus. Donec vitae sapien ut libero venenatis faucibus.

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Rebeca Oliva January 7, 2016 0 Reply

Nam eget dui. Etiam rhoncus. Maecenas tempus, tellus eget condimentum rhoncus, sem quam semper libero, sit amet adipiscing sem neque sed ipsum. Nam quam nunc, blandit vel, luctus pulvinar, hendrerit id, lorem. Maecenas nec odio et ante tincidunt tempus. Donec vitae sapien ut libero venenatis faucibus.

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Rebeca Oliva January 7, 2016 0 Reply

Nam eget dui. Etiam rhoncus. Maecenas tempus, tellus eget condimentum rhoncus, sem quam semper libero, sit amet adipiscing sem neque sed ipsum. Nam quam nunc, blandit vel, luctus pulvinar, hendrerit id, lorem. Maecenas nec odio et ante tincidunt tempus. Donec vitae sapien ut libero venenatis faucibus.

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