On a Thursday afternoon in late spring, 32-year-old
Glossier founder and CEO Emily Weiss rides the elevator
to the penthouse level of her company's downtown Manhattan headquarters. She's a thoroughly millennial
girlboss in jeans, sneakers and a royal blue sweatshirt with weiss embroidered in small white script.
hair is pulled back in a ponytail, and for the founder of a beauty products company, she wears notably
little makeup - just some mascara and possibly a swipe of Glossier Lip Gloss, a recent product release
touted online as having a "fuzzy doe-foot applicator."
A former teen model, Weiss is beautiful but not
intimidating, either by nature or by design (probably a little
of both). After all, her company’s popularity is directly related to her ability to cultivate a
of friendship with and among her customers. Just enough relatability is key.
Aenean vulputate eleifend tellus. Aenean leo ligula, porttitor eu, consequat vitae, eleifend ac, enim. Aliquam lorem
ante, dapibus in, viverra
Scalable on Devices
Aenean vulputate eleifend tellus. Renean leo ligula, porttitor euequat vitae, eleifend ac, enim.
Flexible & Customizable
Free support & updates